Information Technology (IT) is known as enabler of business.One of the study that align business and IT is enterprise architecture.In this era, one of the business that become a trend the Platinum Edition world is electronic commerce (e-commerce).
With the suitable enterprise architecture strategies, e-commerce can be improved according to the business and IT condition.This paper represents about study case of an Indonesian e-commerce website which is still unknown by internet users and the SWOT strategy analysis using Business Model Canvas.Finally, there is a creation of enterprise architecture strategies that Western Saddle Pad will support e-commerce business for give a better business to Indonesian society.